Data driven customer segmentation for Marketing

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HUMAI is a fast growing intelligent marketing module built to maximise sales and revenue by data-driven customer segmentation for marketing campaigns. Customers that are likely to buy are identified, scored and activated in combination with recommended products and price levels by applying pre-developed algorithms. Thanks to an easy integration, results can be achieved quickly and without the use of a data scientist. With offices in Amsterdam and Cambridge, the HUMAI solution is trusted by a growing number of established brands.

Customer Insights

Gain a better understanding of your customer base, fully automated. What is driving your consumers to buy with you? And what is the true impact of products and pricing? This solution provides BI – and Marketing teams with actionable insights that can be used as an input for customer activation tactics

Customer Segmentation

Segment your customer base intelligently. Go beyond human capabilities and use algorithms to select the right customers and the right offers for your campaigns. This solution provides BI – and Marketing teams with customers labels, describing if your customer is in-market for your product(s) together with the best timing, marketing channel and offer to persuade them to buy with you

Customer Activation

Activate customers that are in-market, increasing your sales & revenue. Reach these relevant ‘ready to buy’ customer segments in combination with the right product offer, at the right time and in the right channel. Thanks to integrations with relevant marketing platforms, IT implementation is not necessary. Through dynamic bannering or dynamic email templating, Marketing teams are able to reach the right audiences in marketing campaigns and create significant business impact

Study says that applying data science to loyalty programs is hardly used among marketing teams

Data science in action for driving marketing value is considered to be challenging by most organisations


360° view

Data from various data sources is connected and transformed into the HUMAI format

Insights & Intelligence

Our algorithms automatically explore your data for insights and predict the behaviour of individual customers


Output from self learning models can automatically be activated in marketing campaigns for optimal results

Over 50% of loyalty members are inactive according to research

Maximize customer value (CLV) by identifying the gap between current and potential customer value and activating customers through communication channels when they are likely to generate value

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